Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, ...

Coca-Cola confirmed the shift, but also stressed that no other changes to agency assignments are planned and that it is in ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...