The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

“After careful consideration, Coca-Cola is adding Publicis as a complementary partner for its US and Canada media business,” Manolo Arroyo, Coke’s global marketing chief, reportedly said.

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

The announcement follows a significant reshuffle in March, when Publicis Groupe clinched Coca-Cola’s U.S. and Canada media accounts for an estimated $700m after a competitive pitch.

This move follows Coca-Cola’s decision earlier this year to hand its North American media business (~$800 m) over to Publicis as well. The Mars account, which includes media planning, buying ...

Publicis Groupe SA, the French advertising company, is sticking to its revenue forecast for 2025 despite global economic uncertainty, buoyed by a strong start to the year with big client wins such ...

The Coca-Cola Company will carry on working with WPP's open X on a global level, after partnering up with Publicis for the North America media buying business. In a statement to MARKETING ...