Gwyneth Paltrow has just possibly made the cameo of the year. The Oscar winner pops up as a "temporary spokesperson" in a surprise video shared Friday to the social media accounts of Astronomer, the tech company at the center of all of the viral Coldplay kiss cam drama.

Another one bites the dust, as they say. Andy Byron, former Astronomer CEO, resigned from the company July 19, days after he was allegedly spotted on Coldplay's kiss cam at a concert embracing one of his coworkers.

Viral Coldplay kiss cam controversy featuring former Astronomer CEO Andy Byron and HR head Kristin Cabot seems to have worked commercially well for the British rock band as demands for concerts have soared.