Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Key Takeaways Starbucks is focused on improving its in-store experience while many of its smaller competitors are looking to ...

Starbucks’s new CEO Brian Niccol says the company’s future relies on reviving the “coffeehouse vibe.” It’s a steep hill to ...

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

Starbucks is making more changes intended to speed up lines and avoid congestion. This time, it's mobile ordering options.

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order ...

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin It’s a steep hill to climb at a time ...