The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
Due to tariffs, Mattel will offset toy production with more movies like Barbie
According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...
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Mattel to launch new Barbie and Hot Wheels products! When will they go on sale?
The items in this collection are still a mystery; however, big news is expected from Barbie and Hot Wheels. There will also be designer announcements for various brands. Barbie and Hot Wheels are ...
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Hot Wheels launches Formula 1 collection ahead of Australian Grand Prix
Hot Wheels F1 collection launched ahead of Aussie GP with miniature cars from eight teams and two box sets for fans to “feel ...