Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

That's because the National Barbie Doll Collectors Convention is in town. The convention started Thursday and runs through ...

In the viral clip, 2-year-old Ezrah is seen reacting to the news of a new baby with a very specific request: his toy chainsaw. The moment, shared by his mother Elkey Zandstra, 31, was meant to be a ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

Join us for a cake decorating extravaganza packed with whimsy and surprises! In this delightful video, we'll showcase two ...

Mattel and OpenAI announced a partnership last week to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.” They’re planning to announce ...

Would you give your children AI-powered Barbies to play with? Turns out, you can do so very soon. Mattel, the maker of Barbie, Hot Wheels, and Uno, has announced a strategic partnership with ...