When the Chesapeake Baysox introduced their alternate identity – the Oyster Catchers – for the upcoming season, team officials undoubtedly were hoping to create ...

Across the region, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.

Indianapolis will help crown an NCAA men’s basketball champion next year when it hosts the Final Four for the ninth time. The ...

Did they not realize the logo looked exactly like a part of the female anatomy ... chief marketing officer for Attain Sports, which owns the team. “Once you see it, you can’t unsee it.” ...

Madness has mostly been March Predictable in the women’s NCAA Tournament so far. For the first time since the tournament ...

Sip with the support of your favorite star! Whether it’s keeping your coffee warm on a cold, winter day or keeping your water ...

The proof is already there: UConn set the record for the highest ticket sales in history, and her projected WNBA team, the ...

While minor league baseball has long been wise enough to lean into absurdity, that trend as undoubtedly spiked in recent ...

It’s more than just theme game nights and social media statements to be a true ally.

The Wildcats advanced to the tournament final last season. Freshman Jasmine Bascoe and a new cast of players are leading the ...

The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing ...