2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

It’s a scene that feels familiar, almost nostalgic—except this isn’t a Parisian jazz club from the 1960s, but a modern fragrance launch by Diptyque, reimagining scent as something to be ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...

Get Instant Summarized Text (Gist) A comprehensive fragrance database has been developed to address the challenge of describing odors, which is more complex than identifying colors or shapes. This ...

It’s not that I can’t purchase them stateside, but before TikTok made them the fragrance du jour, perfume oils were already popular overseas with formulas much more potent and aromatic than in ...

JENA, Germany — Why does freshly cut grass smell like summer? What makes a bakery’s aroma so universally appealing? And why do some smells trigger vivid memories while others repulse us instantly?

Take T’s quiz to figure out your perfume personality, with tips and fragrance recommendations from the experts. By Katherine Bernard Katherine Bernard is a journalist and screenwriter whose ...

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