Hosted on MSN10d
Publicis to acquire data group Lotame, double individual profiles to 4 billion
(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group ...
Publicis doubles consumer reach to 4 billion with Lotame acquisition
French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...
Marketing-Interactive9d
Publicis Groupe to acquire identity and data solutions firm Lotame
Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...
Business Insider5y
Publicis is buying data firm Epsilon for $4.4 billion to push further into digital marketing
Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint.