The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time leading scorer Devin Booker became the company's 24th signature-shoe NBA player.

April 1 marks the 40th anniversary of the first Air Jordans — a collaboration between Michael Jordan and Nike once banned by ...

After beating Notre Dame on Wednesday and Wake Forest on Thursday, the UNC basketball team took the court at the Spectrum Center in Charlotte, North Carolina, for the third time in as many days.

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Air Jordan shoes, especially the numbered variety ...

UNC basketball enters the 2025 NCAA Tournament with its lowest seed in program history, but the Tar Heels have a shot to change the story of their season. The winner will play No. 6 seed Ole ...

The Tar Heels will advance to face Ole Miss in the South Region on Friday. UNC basketball’s First Four debut was over in the first half. The 11th-seeded Tar Heels were that good. Following ...

UNC basketball recorded a 95-68 blowout over fellow No. 11 seed San Diego State in Dayton, Ohio, on Tuesday night. The Tar Heels' NCAA Tournament First Four victory sets the stage for a South ...

At several points throughout the UNC basketball season, head coach Hubert Davis has described his latest group of Tar Heels as the “quietest team” he’s ever been around. Davis has been ...