Boston Beer Co. is planning to spend more on advertising and sponsorship deals this year as it seeks growth amid tougher competition, particularly for its hard seltzer and iced tea vodka drinks.

BOSTON, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s no. 1 hard iced tea brand[1], is stepping into the ring in a bigger way with Top Rank, the worldwide leader in ...

With its many flavors, Twisted Tea is a classic. The crisp, refreshing, slightly sweet alcoholic drink has enhanced many sunny summer days spent with friends and loved ones. When it really comes ...