Ready to make back-to-school shopping a little more exciting this year? Keep scrolling to see what my tween picked up.

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Take Dora’s signature backpack on a spin! It features moving eyes and a mouth, making it feel like a true adventure buddy. With explorer essentials such as binoculars and a compass, it is a great take ...

The New York Yankees are deepening their partnership with Hidden Pigeon Company (HPC) this summer with a new game day promotion and expanded product offerings tied to Mo Willems’ beloved book ...

Imagine a place where Batman figurines stand at attention next to vintage Barbies, where comic book heroes leap from framed covers, and where your childhood memories suddenly materialize in glass ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge ...