To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its ...

Operating income improved from $200 million in 2023 to $427 million in 2024, while diluted earnings per share (EPS) rose from ...

The Trade Desk had long been the biggest independent DSP on the market, but AppLovin has now taken that crown. AppLovin reported 75% growth in advertising revenue to $3.22 billion for 2024 ...

With programmatic ads, when a publisher has space to sell, it sends out a bid request, and a demand-side platform (DSP) like The Trade Desk bids on behalf of its clients based on predetermined ...