Want to outrank your competitors and drive a massive boost in sales? Start by focusing on the power of unboxing — a moment so exciting, it has the potential to go viral across social media. Just like ...

That was in 1970 and it wasn’t for another 25 years that the designer's collecting would take off, after coming across a figurine at a toy fair which rekindled his love for the world of Action Man.

CHICAGO (July 7, 3:30 p.m. EDT) — The Museum of Science and Industry in Chicago features a full range of manufacturing technologies — including use of plastics — in a new exhibit called ...

This toy could have made a great Christmas gift - if it wasn't for its 'scary' packaging Credit: Amazon. A picture of the toy was posted on Twitter page You Had One Job.. It's a "Flower Mirror", a ...

Packaging for fake firearms from the '50 and '60s blended striking realism and cartoonish imagery—and, for people who grew up in the era, induces deep nostalgia.

Even though Hasbro closed Kenner in 2000, it continues to use the classic design on retro-style packaging. “I really appreciate the craftsmanship behind the old toys and packaging,” Rendahl said.

Apple built an entire culture of unboxing new gadgets, but now a $10 doll has built that experience into a toy. It’s called LOL Surprise, and if you have a young doll-lover in your life, maybe ...

Mattel MAT0.64%increase; green up pointing triangle may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents. The toy company said the ...

It’s an all-too-familiar holiday scene: You spend gobs of money on the latest It toy, only to watch your kid get more delight out of the box it came in. (The same goes for cats, by the way ...

Suitable for kids aged five and over, and with the RRP of £69.99, the Magic Mirror is one of the newest releases from the Magic Mixies range of mix and make toys.You might already be familiar ...

Rhode Island-based toy manufacturer Hasbro announced Tuesday that it will begin eliminating plastics from its packaging. The company said it will phase out packaging such as elastic bands, blister ...