The NIL Store posted it's "Best of 2024" report highlighting the top-selling schools and athletes of the year.

Did recruits take the biggest offer? Are coaches honest about their intentions with the portal? Which schools have the best ...

Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Shouldering a net worth of $52M thanks to his NFL career, Travis Kelce still didn't like to pay his dues. The post Travis ...

The 12 college football playoff teams were worth more than most other teams across the country. One company estimates the 12 ...

This is somehow only the second lawsuit filed over an NIL dispute and it almost led to the players boycotting a game.

Former Florida State University basketball players are suing coach Leonard Hamilton saying he reneged on $250,000 in NIL ...

College sports fans hoping a particular athlete comes to their favorite school can help influence the athlete's decision by ...

It also made Leal a more public figure in the NIL world, one still not fully formed and often difficult to navigate. Leal found other athletes contacting him for advice — how to secure deals ...

When the NCAA announced it would permit student athletes to receive compensation for the use of their name, image and likeness (NIL) on July 1, 2021, fourth-year student athlete Emma Carpenter quickly ...