Welcome to the August edition of The Edit, your go-to source for everything buzzworthy in the fashion world. Right here, on ...

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.

The campaign centers on a pun: the idea that Sweeney simultaneously has enviable genes and enviable jeans. “Genes are passed ...

American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

Sydney Sweeney is facing an online backlash over an America Eagle ad campaign highlighting her “great jeans” that has led to the label being accused of being Nazis and of “leaning into eugenics” in ...