Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

Starbucks saw its stock rise 2% after a notable analyst upgrade. The coffee giant's rating shifted to Buy from Hold. This ...

Starbucks baristas in Orland Square mall cite low wages and mistreatment from management in joining national barista union.

Green Apron's rollout boosts comps, drives margin recovery, and enhances valuation. Learn about (SBUX) stock's turnaround ...

Starbucks said Tuesday it's confident that improved store operations and new products — including a cold foam protein drink — ...

CEO Brian Niccol has signalled that he intends to recapture the unique coffeehouse intimacy that was integral to the first Starbucks ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.