Starbucks’ new cup doodles leave customers entertained, confused
Under a new Starbucks Corp. policy, coffee drinkers are starting to see Sharpie-scrawled messages on their to-go cups wishing ...
Seattle Times10d
Starbucks bets on mugs, macchiato art in test of CEO’s plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests ...
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
Starbucks CEO Brian Niccol has been paid approximately $96 million in total compensation after just four months on the job — ...
Business Insider8d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
Orange County Register10d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...
Yahoo Finance8d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...
People10d
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Those who choose the latter will receive their drink in a ceramic mug, glass or clean personal cup brought from home. Joshua Trujillo/Starbucks Starbucks patrons who opt to stick around and enjoy ...
East Bay Times9d
Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan
Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.
Whittier Daily News10d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who ...