Starbucks unveiled a new coffeehouse design as part of its overall plan to regain its place as the ultimate third place.

At the heart of the strategy is the ‘Green Apron Service’ staffing model, which Niccol last week announced plans to ...

The opening of this specific Starbucks branch has long been anticipated—and now it’s finally here. Starbucks opens its first heritage shophouse outlet in Singapore at 37 Smith Street, Chinatown.

During Starbucks’ January 2025 earnings call, Niccol mentioned them three times, coining the term “mug hug” to describe the comforting, slow-down experience he wanted customers to enjoy.

Starbucks 37 Smith Street – Interior by Singapore artist Tiffany Lovage. Image credit: Starbucks Singapore. Inside, admire vivid murals illustrated by Singapore-born artist and illustrator Tiffany ...

Starbucks wants to regain its 'third place' status The idea of Starbucks as a "third place," a destination beyond home and work, isn't new; it's a philosophy also touted by former Starbucks CEO ...

Niccol is looking to turn a sales tide at the coffee houses. Starbucks reported comparable sales down 2% in the U.S. and worldwide in the 2024 fiscal year, which ended Sept. 29, 2024.

Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s relevant. If you’re older (and a bit bookish) like me, you may ...

Niccol, who started at Starbucks in September, is seeking to make the company's thousands of coffee shops more of a destination again, including new ceramic mugs for dine-in customers and ...