For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks is set to eliminate a significant number of drinks and food options after its CEO said the chain’s menu had become ...

Starbucks has taken a page from its past − bringing back free refills, names on cups and a condiment bar. Beginning on Monday ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Starbucks' nearly 40,000 locations are looking to provide a cozier feeling while cutting waste with new sustainable ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Café company Starbucks seems to have good news for customers. Starting January 27, 2025, café-goers can enjoy free refills in ...