Taylor Swift began discussing a $100 million-tour sponsorship with FTX in the fall of 2021, per the Financial Times.

FTX’s collapse sent a shudder through the crypto industry, which has spent billions of dollars on sports marketing in recent years. Binance has a partnership with the soccer star Cristiano Ronaldo.

FTX made massive sponsorship deals with sports leagues and star athletes like Tom Brady. Here's what experts say could happen after the crypto exchange's implosion.

An overnight colossus of sports sponsorships, FTX, in its fiery fall from grace, is threatening to bring down other crypto firms and their stadium-rights deals — including Crypto.com Arena.

FTX and Swift discussed a $100 million sponsorship of her ongoing tour before negotiations broke down last spring, sources told the Financial Times, with FTX’s then-billionaire CEO Bankman-Fried ...

Back in August 2021, Riot Games—the developers of League of Legends—signed a sponsorship deal worth tens of millions of dollars with cryptocurrency exchange FTX. You know, the exchange that is ...

Prior to its collapse, cryptocurrency exchange FTX spent millions in sponsorship dollars securing the naming and promotional rights to National Basketball Association stadiums, Formula 1 ...

Lawyers for the once-mighty crypto-exchange FTX described a company riddled with dysfunction and mismanagement during a court hearing on Tuesday, as they sought to explain how the sprawling empire ...

A Chinese customer of FTX has filed a formal objection in the US Bankruptcy Court for the District of Delaware against the ...

US-based crypto exchange Coinbase announced partnership deals with a basketball team previously sponsored by FTX, the Canadian Football League, and an Australian marathon.

According to FTX creditor activist Sunil, these developments affect over 15K claims, representing approximately 5% of the ...