Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

The ongoing market correction is hitting tech stocks particularly hard. Some popular social media and internet stocks are now significantly ...

By Lee Fang, RealClearInvestigations and LeeFang.comMarch 31, 2025 The abrupt withdrawal last year of President Joe Biden as ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

With an unparalleled blend of business brilliance, entertainment excellence, and cultural vibrancy, the 4th Radio City Icon Awards 2025 promises to be the biggest and most glamorous celebration of ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

BBH developed a social media campaign promoting Tesco's Meal Deal offer, as well as the "Icons" out-of-home campaign, which ...

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Presenter Kirsty Wark with fashion designer Pam Hogg in 'Icons of Style'. Copyright: Two Rivers Media. Delving deep into the social history of Scottish fashion, Icons ...