Sailor Jerry always had the look working for it. The rum, established around the turn of the millennium right about when his protégé Ed Hardy became the aesthetic of a decade, seemed cool as hell.

Louisville tattoo artist Christopher Waugh gave festival-goers tattoos for free at the Sailor Jerry booth at Louder Than Life. Take a peek.

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

More Sailor Jerry Spiced Rum Just in time for Veteran’s Day, Sailor Jerry Spiced Rum has teamed up with a veteran owned business to create a barbecue sauce that entirely benefits veterans.

Ahead of Veterans Day, Sailor Jerry Spiced Rum has launched a new initiative to give back. Its new Sailor Jerry Ironsides BBQ Sauce is partnering with a Texas-based, veteran-owned small business.

Sailor Jerry Rum, owned by William Grant & Sons, is honoring Women's History Month with a new campaign that spotlights female tattoo artists, per information shared with Marketing Dive. As part of the ...

In honor of the 1st anniversary of ‘The Sailor Jerry Podcast,’ host and The Bronx frontman Matt Caughthran looks back on the experience and hints at what’s next.

Nov. 12—Before there were the intricate designs you see in contemporary tattoos all over the world, there was Sailor Jerry, aka Norman Collins, a tattooist in the mid-20th century who almost ...

Marines are once again allowed to cover most of their arms and legs with so-called “sleeve tattoos” under a revised policy announced Friday by the Marine Corps. At the same time, the up… ...