Following an extensive national search, the SMU Board of Trustees named Jay Hartzell the 11th SMU president, effective June 1 ...

Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Penn State will face Notre Dame in the Orange Bowl, while Ohio State will face Texas in the Cotton Bowl. Winners will meet for the CFP championship.

The minute the inaugural College Football Playoff bracket was released, No. 6 Penn State's path was something many highlighted. It was surprisingly favorable. Perhaps better than that of Big ...

J.J. Starling scored 21 points, Eddie Lampkin Jr. added a double-double and Syracuse beat Georgia Tech 62-55 for its first Atlantic Coast Conference victory. Starling, who returned Saturday after miss ...

Only one more half stands between N. Carolina and the win they were favored to collect coming into this evening. They have a bit of a cushion as they currently lead SMU 39-24. If N. Carolina keeps ...

It’s UNC basketball vs. SMU at the Smith Center on Tuesday night. Follow for live score updates and game highlights.

The SMU Mustangs take on the North Carolina Tar Heels Tuesday night at 8 p.m. CT on ACC Network. Andy Enfield’s Mustangs look ...

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Kaytron Allen had a handful of back-breaking runs in Penn State's quarterfinal win over Boise State, but the one with the greatest impact on his team didn't count.

Allen has adapted to Penn State and helped it maintain its status as one of the best defenses in the country, while being a ...