Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...
Milwaukee Journal Sentinel9d
How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial
urging them to sing along right on the heels of an advertisement, all within a 15-second window that extends your ad buy to 75 seconds? That’s a far trickier proposition than your garden variety card ...
Crain's Detroit10d
Behind Rocket’s 'Take Me Home' Super Bowl ad and live in-stadium singalong
As Rocket’s ad ran in the last position of the commercial break, attendees were asked to sing along to “Take Me Home, Country Roads.” The singalong was timed so it would reach its climax as ...
Morningstar10d
Rocket Makes Super Bowl History with Own the Dream Ad and Live In-Stadium Singalong
A first-of-its-kind Super Bowl moment blends an anthemic ad with a live stadium singalong, uniting Americans in a call to come home DETROIT, Feb. 9, 2025 /PRNewswire/ -- Rocket Companies (NYSE ...