The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

Nebraska men’s basketball is heading to Las Vegas for the College Basketball Crown, while the women’s basketball team’s ...

Nintendo and professional MLB team Seattle Mariners have had a longstanding connection for a while now, with ex-CEO Hiroshi Yamauchi owning nearly 50% of shares when Nintendo of America bought the ...

The Houston Rockets have taken advantage of a soft stretch of schedule to win six straight games and climb back to second ...

The bracket is set for High School on SI's 2025 NCAA Tournament-style contest to determine the best high school mascot in ...

Alta Loma students also suggested and designed mascot logos, with ideas like the Broncos, Hawks and Bobcats. In February, the students got to nominate and vote from a list of top 15. Students ...

An official mascot, in other words. It's already quite common with some Japanese cities, the Olympics, and certain national parks. Here it just seems like a missed opportunity. The idea came up ...

There was almost another in the stands when a fan took exception with the Sharks mascot. A viral video of the incident shows one fan trying to square up with S.J. Sharkie near the end of the ...

Now that we've gotten serious let's inject some personality into our examination of the logo. Enter the mascot logo: the warm smiles of the branding world. Mascot logos are when illustrated characters ...

Shapes may be geometric or irregular. Examples include Pepsi’s circle divider logo, Nike’s swoosh, and the London Underground roundel. Abstract marks can powerfully evoke emotions connected to brands.

Concerns over a critical hydraulic system arose less than four hours before the Falcon rocket's planned evening liftoff from NASA's Kennedy Space Center. As the countdown clocks ticked down ...