Brigham Young Cougars forward Richie Saunders (15) yells to his teammates as the Brigham Young Cougars play the Alabama ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...

The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

As BYU prepares for a Sweet 16 matchup with Alabama, the Cougars' popularity has surged to a recent high. From Kevin Young's ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

Cougars star Richie Saunders has a glorious NIL deal with Ore-Ida, which allowed Heder to sling out tater tots throughout the game. Saunders became the "Tot King" after his NIL deal with the ...

The Cougars are making waves in this year's tournament, achieving their first Sweet 16 berth in 14 years. With a record of 26 wins and just 9 losses, BYU has proven itself as one of the hottest teams ...