Miami vs. Iowa State bowl game attendees saw not only incredible football, but also much anticipated Pop-Tart mascots' wild ...

Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

This year's Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games on Saturday ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

It was a season of Iowa State comebacks. And fittingly, that’s how it ended for the Cyclones. Game MVP Rocco Becht scored ...

Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

A late TD from No. 18 Iowa State proved to be the game-winner over No. 13 Miami in a thrilling Pop-Tarts Bowl on Saturday.

Pop-Tarts senior marketing director in a release Monday, "we're promising to triple the Crazy Good antics on- and off-field ...

Moments later, an edible frosted strawberry cake popped out of the bottom of said toaster. It was immediately devoured by ...

I hope all of the readers out there had a nice holiday, maybe with some winning tickets from Santa left under the tree.

(Associated Press/Charlie Neibergall) “Those guys are crazy competitive ... sized Pop Tart awaits. “I’m excited,” said Becht, ...

Tottenham was dead, to begin with. There was no doubt whatever about that. The register of its burial was signed by the ...