Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a ...

This year's Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games on Saturday ...

It was a season of Iowa State comebacks. And fittingly, that’s how it ended for the Cyclones. Game MVP Rocco Becht scored ...

A late TD from No. 18 Iowa State proved to be the game-winner over No. 13 Miami in a thrilling Pop-Tarts Bowl on Saturday.

"We’re the Dixon Sisters—professional dancers, gymnasts, and more—here to share our funniest, most uplifting moments with you ...

Pop-Tarts senior marketing director in a release Monday, "we're promising to triple the Crazy Good antics on- and off-field ...

I hope all of the readers out there had a nice holiday, maybe with some winning tickets from Santa left under the tree.

(Associated Press/Charlie Neibergall) “Those guys are crazy competitive ... sized Pop Tart awaits. “I’m excited,” said Becht, ...

Kansas State football running back turned in a record-breaking performance to lead the Wildcats in a wild comeback win over ...