The billboard — just across the river from Cincinnati — is the brainchild of northern Kentucky native Jonathan Pittman, who simply saw his pal eating mac ‘n cheese one day and snapped a pic.

Claire, who works for the U.S. Department of Commerce and hails from LA, and Nicola, who’s from Rome and grew up in Buffalo, ...

That said, Joe's Diner macaroni and cheese is not your average instant mac in a box with orange powder. It contains two full portions of elbow macaroni with a blend of four different kinds of cheese.