Persuasion is both art and science—but above all, it’s a reflection of how well we understand people. And that, in marketing, is where the real power lies.

Robert Cialdini, a noted psychologist who studies persuasion, stopped by to talk with the Health Blog recently. We asked him how people could be persuaded to make better health choices. The author ...

A visitor strolling through the galleries of the Art Institute of Chicago with a careful eye on the labels quickly observes that the lovely building would be sparsely filled – and certainly m… ...

Candidly, I think we lost the art of persuasion. We lost the art of changemaking over the last couple of years,” McBride said ...

We needed no convincing that rhetoric, or the art of persuasion, when wielded by a gifted practitioner, unleashed more power, more lasting pain, than the sharpest rapier or broadsword.

Ted Cruz talk to Tucker Carlson about the case for regime change in Iran, I had a flashback to my days on the college ...

Persuasion plays a critical role in personal relationships. Whenever two or more people get together, they will inevitably try to persuade one another to engage in a preferred activity or go to a ...

The art of persuasion for entrepreneurs You might have a great idea, product or service, but you still have to get someone to buy it. Share this: Click to share on X (Opens in new window) X; ...

WWII: The Art of Persuasion. Materials. Photographs and images of propaganda posters, projector (optional), propaganda analysis reproducible and Internet access. Related Episode.