Persuasion is both art and science—but above all, it’s a reflection of how well we understand people. And that, in marketing, is where the real power lies.

We needed no convincing that rhetoric, or the art of persuasion, when wielded by a gifted practitioner, unleashed more power, more lasting pain, than the sharpest rapier or broadsword.

Robert Cialdini, a noted psychologist who studies persuasion, stopped by to talk with the Health Blog recently. We asked him how people could be persuaded to make better health choices. The author ...

The problem we are considering today is the art of persuasion. “The ability to persuade, to change hearts and minds, is perhaps the single greatest skill that will give you a competitive edge in ...

We’re talking about the art of persuasion. Persuading someone is miles better than telling, asking, directing, ordering, pleading, cajoling, threatening, ...

The Art of Persuasion in a Polarized Age. 11 minute read. Illustration by Katie Kalupson for TIME. Ideas. By Anand Giridharadas. October 18, 2022 7:00 AM EDT.

The art of persuasion for entrepreneurs You might have a great idea, product or service, but you still have to get someone to buy it. Share this: Click to share on X (Opens in new window) X; ...

WWII: The Art of Persuasion. Materials. Photographs and images of propaganda posters, projector (optional), propaganda analysis reproducible and Internet access. Related Episode.

“Candidly, I think we lost the art of persuasion. We lost the art of changemaking over the last couple of years,” McBride said of Democrats in a wide-ranging interview published Tuesday with ...

WWII: The Art of Persuasion. Materials. Photographs and images of propaganda posters, projector (optional), propaganda analysis reproducible and Internet access. Related Episode.