The 'laid-back ethos' of the campaign is inspired by California Naturals' clean and accessible haircare products ...

"Cruise casual" attire for men typically suggests longer dress shorts, pants or jeans and a collared polo shirt. Women usually wear sundresses, blouses, skirts, dress shorts and capri pants.

Style, however, is a different matter. The key to great style? A reliable selection of clothing essentials that make for a firm foundation to build on with those pesky, oh-so-undependable trends.

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