Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

Nike was intentional about the $85 cost of the Giannis Immortality 4 Watermelon, and I respect it. I like the fact that a ...

If you filled out a March Madness bracket this month, you probably faced the same question with each college match-up: What ...

Michigan is going back to the Sweet 16 a year after a 24-loss season, using Roddy Gayle’s surge to beat Texas A&M 91-79 in ...

Jahmai Mashack may have earned Tennessee basketball a No. 1 seed in the NCAA Tournament with just one shot. Mashack sank a deep 3-pointer as the clock expired in the Vols' matchup against Alabama ...

Nike makes some of the most desirable basketball shoes on the planet, but the sneakers frequently cost $100 or more. But that ...

The Nike Air Max 95 was created by Sergio Lozano, a young designer who took the line over from Tinker Hatfield, the famous ...

Nike’s futuristic Air Foamposite One sneaker has been released in colors of popular sports teams, covered in “Galaxy” prints ...

LeBron James, the LA Lakers star, has built a $1.2 billion empire through his NBA salary, lucrative endorsement deals, and strategic investments. His ...

Giannis Antetokounmpo is one of the most popular players on the planet, and Nike is making it easier than ever for fans to ...

and major brands like Nike, Adidas, Reebok, and Puma are helping elevate WNBA players to the next level, shaping the future of women's basketball. #CaitlinClark #NBAGrassroots #WNBA #Nike #Adidas ...

Few smartphone product lines are as iconic as the Samsung Galaxy Note series. This series boldly went where few phones have before. Between the bleeding-edge tech, a focus on design, and a USP ...