KRBL Ltd. has named Bollywood icon Amitabh Bachchan as the brand ambassador for its India Gate basmati rice. This collaboration aims to enhance consumer connections and reaffirm the brand's global ...

In 2018, following a nearly decade-long career in the corporate world, Saumya Singh Rathore decided to take a leap of faith ...

Pickleball, a fusion of tennis, badminton, and table tennis, is becoming the next big thing in India, with the launch of ...

Kolkata’s iconic yellow taxi, which has been a symbol of the city’s transport system for decades, has got a new lease on life ...

World Pickleball League (WPBL) is just the beginning of the many league format tournaments the sport is set to see in India ...

Kolkata's yellow taxis will continue, but could no longer be Ambassadors. The state government allows all light commercial ...

Kolkata's yellow taxis will continue to operate, though not limited to the iconic Ambassador model. New rules allow all light ...

From brand partnerships to new audience engagement, pickleball’s growth in India presents a unique opportunity for brands to ...

Jivada, the organic self-care brand founded by Dharitri Patnaik, a Harvard graduate- entrepreneur and philantrophist, has quickly gained prominence in the Indian personal care/self care industry since ...

As the mega fair drives the gathering of devotees at Prayagraj, travel companies are ramping up their efforts to capitalize ...

In an exclusive interview with e4m, Vinod Kumar Gupta, Managing Director of Dollar Industries, shares his optimism for 2025, ...