Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University of Michigan, Apple’s struggles with genAI and Siri in particular may be ...

Doubts blew out into the open when one of the company's closest observers, tech analyst John Gruber, earlier this month gave ...

Apple officially announced the dates for its annual Worldwide Developers Conference (WWDC 2025), which will kick off on June ...

earlier this month gave a blistering critique in a blog post titled "Something Is Rotten in the State of Cupertino," which is home to Apple's headquarters. The respected analyst and Apple ...

Dates for Apple's Worldwide Developers Conference (WWDC) have officially been announced. WWDC 2025 will take place from June ...

NEW YORK — Has Apple ... month gave a blistering critique in a blog post titled "Something Is Rotten in the State of Cupertino," which is home to Apple's headquarters. The respected analyst and Apple ...

However, developers and students can celebrate in person during a special event at its corporate headquarters at Apple Park in Cupertino ... as well as insight into new tools, frameworks, and ...

Plus, the regular iPad gets upgraded to A16. The new iPad Air has floated down from Apple’s spaceship headquarters in Cupertino, California. As CEO Tim Cook said Monday, “there’s something ...

The mockups vary in size, with one noticeably thinner model sparking speculation that it could be the rumoured iPhone Air.