Holding onto a 102-100 lead with three minutes left, Gilgeous-Alexander scored back-to-back buckets to seal the result. He ...

Taking on Gary Trent Jr., Shai Gilgeous-Alexander drove left before he spun right and scored on a fadeaway short mid-range ...

But old-school NBA fans and sneakerheads yearn for something organic and original. They received that courtesy of Converse and Gilgeous-Alexander last night. Plastering the opponent's logo all ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

Bethel native Jasmine Maietta got the ball rolling as founder of Round21, a lifestyle brand the combines arts and sports.

Anthony Edwards cascaded across the half-court line late in the fourth quarter Friday night. He had scored the last five ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

Casual fans likely already know about Duke’s Cooper Flagg, long pegged as the No. 1 pick and potentially generational talent.

BOSTON — The Oklahoma City Thunder clinched a spot in the playoffs, and they did it against the team they could face when the NBA postseason reaches its peak. Shai Gilgeous-Alexander scored 34 ...