Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

A Facebook ad promoting “wedding day essentials” and “best priced suits” has sparked backlash after being paired with a ...

Meta’s response? A familiar playbook: threaten to pull out. It is a tactic the company previously used in Europe when facing ...

Success with agentic AI is picking up across the advertising world. What stands out is how the most forward-looking teams are ...

For the first time in a generation, its monopoly is under threat. After two years of false starts, the company is trying to ...

Layla looks at her calendar on her phone. She’s in charge of planning her book club’s monthly meeting. After thinking for a ...

Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall ...

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