A new exhibition coming to Corey Helford Gallery on March 15 will be “the perfect kickoff” for toy company Mattel Inc.’s 80th ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

In 2018, the toy company behind Barbie and other ... which is about the legacy of Winnie the Pooh. Mattel has been trying to create a Magic 8 Ball movie for almost 20 years. The Guardian reported ...

Nothing beats asking the Magic 8 Ball a question and shaking it to reveal your fate. A classic desk toy, it’s perfect for ...

The challenge, now that Mattel has the attention of the world, is to build this kind of narrative for its entire product stable. Polly Pocket, He-Man, Magic 8 Ball ... just for toys, but content ...

According to Variety, the Magic 8 Ball movie will “probably be a ... Per Variety, Christmas Balloon will tell the tale of “when Mattel donated toys to help make a young girl’s dream come ...

Remember the View-Master toy? You could look into ... But, we think Mattel should go with an R-rated horror movie surrounding the Magic 8 Ball. Now that would give us truly something we could ...

One thing that can often brighten your day is a touch of nostalgia — and what sparks happy old memories better than throwback toys ... Got a question only a Magic 8 Ball can answer?