Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Some would think it came straight from a witch's cauldron if one said a green-colored beverage can be decked out and infused ...

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...