You can order a "Hurts So Matcha," or the "Hakuna Mailata" at The Ground Rittenhouse. The themed beverages have gathered lots of attention online, and Jordan Mailata himself even went in to try it.

For lovers of versatile and unusual scents, matcha perfumes are emerging into the mainstream - offering everything from sweet and serene signatures to crisp, earthy blends... While the old faithfuls, ...

Last year, Japan’s tea industry got hit with a green tsunami—matcha demand skyrocketed, and supply struggled to keep up. And guess what? It’s happening again. It all started last fall when Kyoto’s ...

CAPE TOWN - Social media loves Matcha. Viral videos of products with the Green Tea powder have fuelled a global matcha craze, leading to an unexpected shortage in Tokyo, as Japan struggles to meet ...

If you've been in a coffee shop or scrolled through the drink side of social media recently, then you're more than likely to know about matcha - but why has it become a trending tea, and why is it ...

Matcha, the finely ground green tea powder from Japan, has taken the world by storm, becoming a staple in cafes, kitchens, and wellness routines. But not all matcha is the same. It is widely ...