Apple added “a monster of a chip” to its Apple M1 family on Tuesday: the M1 Ultra, which reflects some familiar approaches to chip design and presents a high-end contender for the PC market to ...

Breaking with tradition, Apple also announced an entire chip family, consisting of the M3, M3 Pro, and M3 Max. The high-end double-chip Ultra model has only been announced for the M1.

Consumers can expect to find the new M3 chip family in Apple's newly announced Mac models, including the 14-inch MacBook Pro with XDR display featuring the base M3 chip; the 14-inch and 16-inch ...

As a reminder, Apple claimed that the new M3 chip features efficiency cores up to 30% faster than the M2 chip and up to 50% faster than the M1 family.

M3 family of chips. Apple’s journey with Mac silicon has seen significant progress since the introduction of the initial M1 chip in 2020. Now, nearly three years later, the tech firm has ...