Lego posted it’s yearly profits in March. They achieved record revenue in a year that was hard on the toy industry as a whole. The reason? Adults. Lego is luring adult builders who are willing to ...

"We can definitely say, as long as we're under the Lego brand, we can cover experiences for kids of all ages, digital or physical," Christiansen said. "[In-house game development] is something we ...

These days, LEGO is for all ages. But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon.

For every pact, Merlin Entertainments and the LEGO Group promise to help underserved children and their families enjoy playtime at LEGOLAND Resorts as well. The festival begins on May 3 and runs ...

Over the past decade, the popularity and demand for LEGO has soared. What was once a building toy for children has expanded its audience to include teens and adults. And the sets themselves have ...

LEGO Brand Parks & Experiences at the LEGO Group said. "We can’t wait to see children and families create lasting memories at LEGOLAND Resorts around the world.” The festival begins on ...

LEGO is one of those brands that’s tapped into just about every popular franchise out there, kind of like Fortnite, and a big part of this is through LEGO games, which may soon be developed by ...

Here’s how it works. The just-announced Lego Mario Kart – Mario & Standard Kart set will let you build a larger-than-life Mario and his iconic kart from the video game. It’s up for preorder ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...

LEGO’s Frozen Olaf set allows kids to craft and customize their very own Olaf. The set features articulated limbs that can be ...

Get ready for high-flying action with the LEGO City Stunt Truck. This rugged stunt vehicle features oversized wheels, a bold design, and a fearless driver minifigure for epic tricks and jumps. Watch ...