Sonny Vaccaro looks back on his decision to leave Adidas after the company forced him to lie to LeBron James after a ...

During the Lakers-Mavericks Summer League game, Bronny James faced Cooper Flagg, while Zhuri James' Adidas Sambas grabbed ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success ...

At 17 years old, Lamine Yamal's net worth is estimated to be between US$5 and US$8 million, largely fueled by endorsement ...

Goals from Luke McCowan and Colby Donovan got the job done in Ireland but there was plenty for the manager to ponder ...

This article was originally published on scarletandgame.com as Ohio State football fans convinced LeBron James' team made ...

James sat near L.A. assistant Greg St. Jean for most of the third quarter and spoke with other members of the coaching staff ...

Los Angeles Lakers forward LeBron James has dominated headlines this NBA offseason. After James exercised his $52.6 million ...

Bad Bunny, like many other artists, has name-dropped James multiple times in his songs, and he's also been spotted sitting ...

Among those who did not know in advance that the Lakers were trading for Doncic was LeBron James. ESPN's Ramona Shelburne and ...

With all the trade rumors floating around social media, NBA insider Brandon 'Scoop B' Robinson took to social media to share ...