Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

Lego reported a 12% rise in consumer sales in 2024, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.

Sales from Lego's own stores and website grew by 12%, even as the broader toy market declined by 1%. Operating profit was up 10% to 18.7 billion Danish crowns. Lego plans to expand its store ...

Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...

Now, LEGO is capitalizing on Bluey’s success with a brand new ... Packed with beach accessories and a toy car, this kit lets kids set off on imaginative seaside adventures with Bluey, Bingo and Mum ...

As fans of the Netflix era of Daredevil remember, Bethel's Bullseye debuted in season three as an assassin who impersonates Daredevil. And while that story has its roots in comics, where he is ...

Or it could have been something as simple as a LEGO Star Wars building toy like the Ahsoka Tano T-6 Jedi Shuttle, which is an absolute steal at Amazon for just $58, a 28% price cut. See at Amazon ...

For years, the LEGO brand has brought players on exciting adventures across countless IPs. Star Wars fans have spent hours exploring their favorite franchise in the LEGO Star Wars series ...

While the collaboration with Bluey was teased back in January, Lego officially unveiled the entire lineup at this year’s Toy Fair ... The two story family home of the Heelers is the largest ...

Alice Jovanée (she/her) is a commerce writer, and she has been writing about gaming and tech since 2005. Prior to Polygon, she worked at publications such as The Verge. To commemorate the day ...