Lego is off to a strong start with its range of 2025 Star Wars sets, and Grogu with Hover Pram is one of our favorites.

It has been nearly a decade since Star Wars: Episode VII – The Force Awakens debuted ... waiting to get their paws on the latest Star Wars merch. LEGO was at the forefront of this campaign ...

Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.

Spring is here, and with it comes some great new discounts in Amazon's Lego sale! Sure, flowers are beautiful, but they also ...

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...

The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...

Decades after it outsourced game development due to financial woes, Lego is building up an in-house games division amid a ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.

In the world of toys – action figures, robots, building kits, cars, and countless others included – there is no other show bigger than New York Toy Fair. We're in the midst of the show right now, and ...

Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.