Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

MAR10 Day, celebrated on March 10, marks the annual celebration of the Mario franchise. LEGO uses this date to launch new ...

Quanzhou, a historic coastal city in southeast China's Fujian Province, saw robust tourism growth during the 2025 Spring Festival holiday, with 10.12 million visits and tourism revenue hitting 10.1 ...

We Build the LEGO Jurassic Park tyrannosaurus rex skeleton, a surprisingly huge set that comes with Dr. Grant and Dr. Sattler ...

The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...

LEGO Group made significant progress in adding renewable resources to its raw materials mix in 2024, more than doubling the ...

The Lego Mario Kart build is up for pre-order now, at a price point of $169.99 / £139.99 / €169.99. The set will fully launch ...

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...

The LEGO Formula 1 speed station on Nanjing Road in Shanghai. [Photo provided to chinadaily.com.cn] The LEGO Group is ...

Not since the Mighty Bowser set have I been so excited by the collaboration, but the Lego Mario Kart: Mario & Standard Kart ...

LEGO Group has announced plans to bring development of its video game efforts in-house, having previously collaborated with a number of third-party studios for decades now. Speaking with the ...