Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

Whether you have birthdays coming up, want to treat the kids this Easter, or just love to stock up on bargains throughout the ...

Packed with beach accessories and a toy ... kids build important skills while they play. Perfect for smaller hands learning motor skills, DUPLO sets are an excellent introduction to LEGO for ...

LEGO has teamed up with multiple beloved franchises over the decades. Some of their recent partnerships include Twilight and ...

The LEGO Flower Bouquet (10280) building kit makes a unique gift or mindful project, creating a beautiful flower display model made entirely from LEGO pieces. Please note, a vase is not included ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...

For many, playing with colorful plastic bricks is a childhood memory that lasts a lifetime. Yet, decades of engineering, ...

Oh, and if you want to see perhaps the largest tires ever fitted on to a bunch of Lego blocks, check out this video of a life-size McLaren P1 made from the company's bricks speeding around a ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

Lego announced that it will sell Pokemon building block sets, joining the likes of the Nanoblock and Mega Blok ones available.

If you have (or spend time with) kids of a certain age, you’ve almost certainly heard of Bluey. This Australian animated series has skyrocketed in popularity since it first aired, stealing ...