Katy Hearn Schneider and her husband, Haydn, founded Alani Nu back in 2018, and they recently sold it to Celsius for $1.8 billion. According to Celsius, the deal includes $150 million in tax ...

The smaller Alani Nu, meanwhile, has made some of the biggest market-share gains in energy drinks. Founded in 2018 by fitness influencer Katy Hearn, Alani Nu sells energy drinks, supplements and ...

About Alani Nu Founded in 2018 by entrepreneur and influencer, Katy Hearn, Alani Nu® is a health and wellness brand focused on providing low-calorie products with unique flavors. Alani Nu offers ...

In contrast, Alani Nu has been among the fastest-growing brands in the category. Founded in 2018 by fitness influencer Katy Hearn, the Louisville-based company has expanded its market share ...

Notably, Alani Nu was founded by entrepreneur and influencer Katy Hearn and has also teamed up with celebrity entrepreneur Kim Kardashian. According to market research company Circana, Alani Nu ...

Part of it has been due to the rise of upstarts like the Congo Brands’ Alani Nu, a brand started in 2018 by social media influencer Katy Hearn that similarly appeals to young female consumers. Both ...