A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand. The vehicles are not meant to be sold to consumers.

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's ...

Autocar says the off-road brand could draw the line at 48V hybrid systems if Jaguar sold only electric cars. The idea of Jaguar - birthplace of legendary straight-six and V12 engines that powered ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

The name, pronounced ‘type-zero-zero’ combines Jaguar’s historic use of the word ‘type’ with 00 to signify both the resetting of the brand and its zero-emission future. “Type 00 is the ...

Kia/Hyundai/Genesis, Jaguar/Land Rover, BMW and Lucid have all been added to Tesla's NACS support "coming soon" page for ...