A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's ...

Tata Avinya EVs to sit between Tata Motors cars and SUVs and JLR models. Tap for more details on the Tata Avinya EV launch ...

Autocar India got its info from a letter that was apparently sent to Jaguar's Chief Creative Officer Gerry McGovern, and it ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...

While still being a concept, the Avinya X has minimal surfacing and large wheels along with a large T logo which stretches ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...